Like when you are shooting the winning score seconds before the clock runs out or making the decision to have a baby timing is important. In marketing timing is everything. Being in the advertising specialties industry, I live at least three months ahead of everyone else. In this sort of business you have start marketing and planning before the idea even reaches your customers mind. Sometimes it’s a no brainer, for example, I wouldn’t start my holiday promotions in July. If your timing is too off you can miss the opportunity to connect with potential customers. Continue reading →