Tag Archives: technology

Using Technology to Promote Your Business and How it is Influenced by Our Youth

POSTED BY: Arleen, FILED AS: Client Relationships, ON: Monday, February 24th, 2014

Want to know the impact of technology on our society in the future? Take a look at how younger generations interact and engage with one another these days. Think you are technically savvy? Well, so did I until I had a conversation with my niece. By the time we got off of the phone I felt like I had been cast in The Flintstones Meet the Jetsons. There is no disconnect between younger generations and technology, their mobile phone is like an appendage.

I love this video because as you can see if you try to continue to use outdated technology then it’s perceived as just…. boring! Our future, our kids don’t understand it.

Having an understanding of social media, technology and our youth is essential for your business to prosper.

Changes in Technology

Technology and our youth have changed the way you should promote our business. With the invention and mass production of Smart TVs, tablets and phones that do everything but cook dinner, a regular commercial on television is less likely to been seen by a teenager than an ad on Twitter which has the potential to reach millions of customers a day because 95% of 12-17 year old Americans are on social media every day. For many big name companies their target demographic is changing to customers under the age of 30 and they are finding new and inventive ways everyday through social media and technology to grab their attention. Social networks can reach an unprecedented amount of people in a short time and for a fraction of what you would pay for a TV commercial. Continue reading →

Business Innovation is Our Forte

POSTED BY: Arleen, FILED AS: Business Planning, ON: Wednesday, September 25th, 2013

Just weeks before their America’s Got Talent audition Josh Page of New York, Hana Ryu of South Korea and Fernando Varela of Puerto Rico met on the internet. Never before performing in front of an audience, these three strangers got on stage to perform on national television. Mel B asked them how they met, how long they had been together and where they had sang together before. Their answers led to skepticism from the judges as well as myself because they had met on the internet, practiced via Skype and had never sung for anyone as a group before their audition. I remember thinking, “this is going to be a joke”. Well it was a joke and the joke was on me because their voices brought me to tears. I watched the video 3 times in a row and could not understand how three strangers could sound so harmonious. They honestly sounded better than groups that have been together for decades. The group is called Forte and although they have since replaced an original member, they are gaining notoriety. This is all because they were willing to take a risk and try something new. They had a plan and because they didn’t worry about how unconventional their plan may have been they are now a singing group that has the attention of the world. Continue reading →