Sleep helps the brain. Chronic sleep deprivation can cause weight gain. Lack of sleep can also affect your mood. How can you turn those bouts of insomnia into creative ideas for promoting your company? We are going to help you make use of your insomnia by using that time to come up with brand ideas.

Branding is an important component of all sales, advertising and marketing techniques. Branding is what makes you distinctive. It differentiates you from your competition. Branding is the very foundation of marketing and advertising.

Sounds like this would work. I have been there and done that. There are over 64 million Americans who struggle with sleep. A study by the Department of Health and Human Services states by definition, insomnia is “difficulty initiating or maintaining sleep, or both and it may be due to inadequate quality or quantity of sleep”. This equates to 1 in every 5 Americans. Turning to sleeping pills is not the answer and after a certain period of time they do not work anyway. I have to say that I am one of many who does not sleep. Here are ten things that we are told to do to help with sleep. Continue reading →