We did it. We braved the holidays and sailed into the New Year. Now our reward is just around the corner. What reward you ask? Well none other than the Super bowl of course. I wait all year to see the best commercials advertisers have to offer. Of course I watch the game, but as a marketer I look forward to the commercials too. With an estimated 111 million viewers watching the game, The Super Bowl is an event for football fans but for business alike. This is the only time of year where businesses obtain this extensive amount of viewership. Do not underestimate the power of Super Bowl Sunday! With Super Bowl Sunday comes the power to draw in viewers, capture their undivided attention and make consumers actually sit up just to watch commercials. I have been at Super Bowl parties where the room is just as quiet for commercials as it is when the game is on.

The Super Bowl can be summed up into three categories, the game, the half-time show and the commercials. It is from the game that this day gets its origins, let’s face it, we all want to know who is going to Disney World, but we also want to see what Doritos or Coke and Pepsi will come up with this year. The first Super Bowl was in 1967 but there were no note worthy commercials until the 1970’s. In 1967 a 30 second commercial spot cost $42,000 this year a commercial spot cost 3.7 to 3.8 million dollars but with the opportunity to sell your product to the largest television audience of the year companies see this day as a marketer’s dream.

So now the question becomes, how your business can capitalize on Super Bowl Advertising. The cost for one commercial slot might be over budget for your company, however, here are a few ideas to put your business in the game too. Continue reading →