As we enter a new year it’s a good idea to take a quick look at promotional branding trends and predictions.  Google defines the word trend as “a general direction in which something is developing or changing.” These trends can influence the way we choose to brand our businesses in 2015.

Personalized Promotions are In

Personalized promotions are the way to go. Today’s consumer is looking for personal attention and customized experiences. Making that connection with your customers is a definite way to build brand recognition. The Coca-Cola Share a Coke campaign is a great example. They took 250 popular names and words such as family, mom and dad then printed them on Coke cans and bottles so that people could search for their name or their friend’s name in the cooler.  Asics created miniature 3-D replica models of marathon runners. Continue reading →