I was cleaning out my handbag and wallet the other day and I was overwhelmed by the amount of reward cards I have. But they are all valuable to me. The pet store gives me $10 off for every $100 I spend. The grocery store gives me discounts on gas. The convenience store gives me “reward dollars” plus a ton of coupons. For these reasons, I keep going back.

Customer loyalty is important for my business and I’m sure it is for yours. From small businesses to large corporations, without demand there would be no one to supply. Attracting the correct consumer, making them a repeat customer and getting your customer to bring new clientele is how a business thrives.

So, I thought about what we do at Garrett Specialties to retain our current customers and attract new ones. We’ve talked about customer service before, it is extremely important to keep your customers happy. And now I have come up with five ways that will help you achieve customer loyalty.

Just for fun, I have included a video for each tip. Each video shows a funny commercial with a unique perspective on customer loyalty. Continue reading →