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There has been a lot of talk about potato salad lately. Not because it’s summer time and everyone is planning their dishes for weekend barbecues. We’re talking about close to $50,000 potato salad. The Potato Salad Kickstarter campaign has made the news quite a few times this week. Kickstarter is a crowd-funding network. So what’s all the craze over potato salad about? Continue reading
BIC has started a new campaign where they utilize crowdsourcing. Crowdsourcing is a way of gathering information, ideas, content or the needs of a large group of people. It’s a good way to make people feel like they have contributed to something while your company has the opportunity to collect data and advertise.
To celebrate 100 billion pens manufactured and their new Cristal pen/stylus, through crowdsourcing they want to create the world’s first universal typeface. They’re calling this event the Universal Typeface Experiment. The wonderful thing about this experiment is that everyone who contributes will feel like they are a part of the final product. Continue reading