How to Bust Stress with Stress Fighting Promos

POSTED BY: Arleen/Susan, FILED AS: Health & Wellness, ON: Wednesday, May 29th, 2013

Funny Stress

Memorial Day has come and gone and now we are all back reality, back to our stressful lives. In a day and age where everyone is on the go and there really is no time for rest and relaxation, stress in our society is something we all suffer from. We have to fit stress relief in where ever we can otherwise we may lose it!

6 Stress Busting Practices and Promotion Ideas that Help Fight Stress

Plan ahead: Plan ahead and get organized. Being organized will make you less stressed and will also put you in a positive space so that you will have better days. Positivity will help you get more tasks accomplished. There are great tools and gifts to facilitate organization such as custom note pads, memo pads and padfolios, just to name a few.
Use your imagination: Daydreaming, who doesn’t need a mental vacation sometimes? By simply visualizing anything that keeps your thoughts away from current stressors we can immediately become relaxed and less stressed throughout the day. Visual aids often help us to mentally escape if only for a little while. Logoed office items such as calendars and printed frames with your favorite vacation photo can help to mentally transport you to your favorite vacation spot. Continue reading →

Branding Your Image | When is it necessary to update your brand?

POSTED BY: Arleen/Susan, FILED AS: Brand Awareness, ON: Monday, May 20th, 2013

Pepsi Live for Now – Single Serve New Bottle

There is always room for innovation and yet too often we see businesses that seem motionless. One reason why businesses fail is because they don’t “change with the times”. In other words they use the same marketing tactics over and over again. Those strategies may not work years later and as a result customer’s can lose interest. PepsiCo, however, is an example of a company that continues to rebrand in order to keep up with the needs of their consumers. As Americans become more health conscious, the soft drink industry has taken a major hit and they are feeling the effects. So Pepsi decided to change their image by starting the Live for Now campaign. Continue reading →

Have Business Cards Lost Their Value?

POSTED BY: Arleen/Susan, FILED AS: Promotional Products, ON: Wednesday, May 15th, 2013

Everybody walks around with a mobile phone. Email, the internet and social media have changed have drastically changed the way we do business. So, are business cards still a necessity?

There are many reasons as to why you make think that business cards are outdated. Why not just quickly and easily exchange numbers by entering it into your phone? That takes much more time than simply exchanging cards. Also, verbally exchanging information can lead to error through miscommunication. Yes, your card might get lost or tossed but that is why yours has to be different from the rest. We are becoming a paperless society but we haven’t lost our ability to touch; we like to actually hold things in our hands especially if they are unique. The truth is that business cards are still an important asset to your business. Continue reading →

‘Ship My Pants’ How far can you push humor in your marketing campaign?

POSTED BY: Arleen/Susan, FILED AS: Promotional Products, ON: Wednesday, April 17th, 2013

Just the other day my 12 year old niece said to me, “Did you see the ‘ship my pants’ video?” “What?!” I said. I thought she said something inappropriate as she giggled her little heart out. Kmart’s ‘Ship My Pants’ commercial has instantly gone viral and hasn’t event hit the airways yet. The commercial promotes free shipping on items that are out of stock in stores.

Is the video hilarious? I say, yes. Is it appropriate? That depends on who you ask. Some people think that it is childish and some have gone as far to say that it is vulgar. But here’s the good thing, people are talking about it. When was the last time you can remember Kmart making such a memorable impact. Wether you think that it is funny or not you will remember that if you don’t find it in the store, Kmart will ship it to you for free.

Continue reading →

How do you turn Insomnia into Branding?

POSTED BY: Arleen/Susan, FILED AS: Brand Awareness, ON: Friday, April 12th, 2013

Sleep helps the brain. Chronic sleep deprivation can cause weight gain. Lack of sleep can also affect your mood. How can you turn those bouts of insomnia into creative ideas for promoting your company? We are going to help you make use of your insomnia by using that time to come up with brand ideas.

Branding is an important component of all sales, advertising and marketing techniques. Branding is what makes you distinctive. It differentiates you from your competition. Branding is the very foundation of marketing and advertising.

Sounds like this would work. I have been there and done that. There are over 64 million Americans who struggle with sleep. A study by the Department of Health and Human Services states by definition, insomnia is “difficulty initiating or maintaining sleep, or both and it may be due to inadequate quality or quantity of sleep”. This equates to 1 in every 5 Americans. Turning to sleeping pills is not the answer and after a certain period of time they do not work anyway. I have to say that I am one of many who does not sleep. Here are ten things that we are told to do to help with sleep. Continue reading →

Sharing a Wealth of Knowledge on Promotional Products

POSTED BY: Susan Bigan, FILED AS: Promotional Products, ON: Monday, March 18th, 2013

Sharing a Wealth of Knowledge

We live in a high speed information age where a wealth of knowledge is easily accessible. However, it is not always relevant or even accurate. So here on the Garrett Specialties Blog our purpose is to share our wealth of knowledge about promotional products, branding, marketing and more. We will provide a resource full of abundant ideas to help your business or organization grow. This blog will be loaded with educational articles that are informative yet interesting and that are geared toward our customers’ needs.