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Have you ever thought about all of the elements that make up a brand? A brand is a name, a symbol, a term or any other feature that identifies what a business provides. A brand represents a promise, an expectation, a perception, a personality and so much more. A company as a whole possesses a brand, however, there are also many pieces to a company. This is where departmental branding can come into play. Continue reading
I’m a big fan of The Voice and came across this video the other night. Karise Eden blew away the judges and the audience. In The Voice the auditions are blind meaning the judges have to make decisions based on voice alone and not on looks. If they vote in after hearing someones voice then they have to convince the contestant to work with them. When chosen the judges then help the contestants try to win the competition and build their music career. What I love about this video is the “wow” factor. As she walks out on to the stage you don’t know what to expect but then as soon as she opens her mouth you are shocked. During Eden’s blind audition each judge buzzed in after hearing just a few seconds of her sing. Continue reading
Like when you are shooting the winning score seconds before the clock runs out or making the decision to have a baby timing is important. In marketing timing is everything. Being in the advertising specialties industry, I live at least three months ahead of everyone else. In this sort of business you have start marketing and planning before the idea even reaches your customers mind. Sometimes it’s a no brainer, for example, I wouldn’t start my holiday promotions in July. If your timing is too off you can miss the opportunity to connect with potential customers. Continue reading
TD Bank knows how to say thank you and show customer appreciation. Especially when it comes to promotional products. If you are familiar with TD you are probably also familiar with their many logo gifts such as their famous custom pens, logo piggy banks, lollipops, and notepads. Well, recently they started a campaign called TD Thanks You where they set up ATM machines that gave out more than just cash. Continue reading
It never leaves my side. It’s in my bed while I’m sleeping. I take it on road trips, when I go on walks, to the office and even to dinner. Sometimes it even comes to the bathroom with me. While I could be referring to my dog I’m actually referring to my cell phone. It has become a part of me and I’m sure you can relate. No wonder why mobile advertising is peaking. Continue reading
3D Printed Customizable Box
3D printing is a fascinating technology and it’s changing the way things are manufactured through out many industries including the promotional products industry. 3D printing can be used to make novelty products such as promotional toys and custom promo gifts. It is also being used to make clothing, shoes, machine parts, containers, and even creative 3D printed food items. The medical industry has many uses for it as well. Continue reading
There has been a lot of talk about potato salad lately. Not because it’s summer time and everyone is planning their dishes for weekend barbecues. We’re talking about close to $50,000 potato salad. The Potato Salad Kickstarter campaign has made the news quite a few times this week. Kickstarter is a crowd-funding network. So what’s all the craze over potato salad about? Continue reading
For me, American football is my game of choice. I love watching the games all the way up to the Super Bowl. However, it’s been pretty clear these past few weeks that soccer, the other football, is definitely more popular when you look at it on a grander scale. It’s a world sport. For global advertisers like FIFA World Cup Partners, McDonalds and Coca-Cola, it’s a really important event. There are more eyes watching these games then any other event worldwide. Hence the significance of connecting with a global audience.
Just like during the Super Bowl, there have been very creative advertising promotions surrounding the World Cup. It’s estimated that there are about a billion people watching the games. Big advertisers have to step up to the plate to catch the attention and connect with football fans around the world.
BIC has started a new campaign where they utilize crowdsourcing. Crowdsourcing is a way of gathering information, ideas, content or the needs of a large group of people. It’s a good way to make people feel like they have contributed to something while your company has the opportunity to collect data and advertise.
To celebrate 100 billion pens manufactured and their new Cristal pen/stylus, through crowdsourcing they want to create the world’s first universal typeface. They’re calling this event the Universal Typeface Experiment. The wonderful thing about this experiment is that everyone who contributes will feel like they are a part of the final product. Continue reading
Daymond John – Founder of FUBU Apparel and Judge on ABC’s Shark Tank
Daymond John, a judge on ABC’s Shark Tank, is the founder of apparel brand FUBU. FUBU is worth $350 million. In April he shared his success story at the Advertising Specialties Institute Show in New York. He shared key points on his success through branding in which we can all learn from and use in our personal and business brands. He is a true inspiration.
Daymond John was born and raised in New York City. John loved hip-hop music and wanted to make his mark on the industry. However, he knew that he didn’t have any musical talent. So he found a way to standout and started an urban apparel company. He was able to bring his company from just an idea to a popular and memorable brand. His apparel company and brand is highly sought after. John’s success through branding did not come overnight. Continue reading