Category Archives: Branding

5 Tips for Writing Catchy Taglines and Slogans

POSTED BY: Arleen, FILED AS: Brand Awareness, Branding, ON: Saturday, November 7th, 2015

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Catchy taglines and slogans are so important to your brand. A tagline has a lot of weight to carry meaning it has to say such much in so little words. Your slogan or tagline has to say what you do, what makes you different and why you are great at it.

The Importance of Catchy Taglines and Slogans

Taglines are important because they are everywhere your logo is including printed promotional products. The right slogan can make anything go from appearing to be mediocre to extraordinary. Second to your logo your tagline is the next most noticeable component of your brand. A great slogan is important because it captures what you want your brand to look like, feel like and be about. The biggest challenge of a memorable slogan is that it has to be short, sweet and simple yet say it all. Successfully catchy taglines are so memorable that I bet if you thought about it you would be surprised at how many you know. Here are some examples from big brands: Continue reading →

What is Short-term, Long-term and Brand Memory?

POSTED BY: Arleen, FILED AS: Branding, ON: Saturday, April 11th, 2015

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The human mind is incredible. Our brains are our most complex body part. Everyday our brain has to accomplish a million different functions including building and recalling from our memory. Isn’t it amazing how many things we can remember… and forget! To think we only use 10% of our brains. Imagine if we could access the other 90% we could be super human.

How Our Memories Work

As you may know our brains have short-term and long-term memories. Each functions from a different part of the brain. When you are dialing a phone number your brain has to store information into its short-term memory. This causes regions of your pre-frontal lobe to become very active. This is very front of your brain where your forehead is. We keep our pre-frontal lobe active during most of the day as we work on accomplishing everyday tasks.

Information is transferred from the short-term memory to the long-term memory via the hippocampus, which is found in the temporal lobe. This is when your brain starts to encode and sort the information. Then the brain works on recalling the memory.

Watch this fun video on how our memories work.

Continue reading →

What is Branding?

POSTED BY: Arleen, FILED AS: Branding, ON: Friday, February 27th, 2015

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Characteristics of good branding are comprised of some of the following key concepts.

Knowing your target market. A good brand has to understand it’s audience. Many times companies try to appeal to everyone and in-turn fall short because they lack direction.

A brand has to be driven by passion. It takes a passionate company to build a successful brand. That includes employees and customers that are willing to stand behind the brand. Word-of-mouth marketing is an expression of enthusiasm for a brand and can be it’s biggest supporter.

Businesses that are passionate about their brand have returning customers.  They have returning customers because they are consistent with good customer service and a product that delivers.

Create distinctive ideas. A product or service should have something unique about it. Uniqueness will set a company apart from the rest. A unique quality can also be a very strong selling point.

Getting your name out their using different forms of media. A successful and distinctive brand connects with it’s audience over the internet and through social media. Another way to build brand identity is at trade shows and with custom corporate gifts.

So what is the real magic of branding? This video by David Brier of DBD International explains it best. It’s about rising above and out of our own minds into the minds of others. It’s when we have “tapped into our ability to see, not as ourselves, but as others”. “In and through the eyes, hearts and minds of people”. The magic of branding is when you can transform feelings into something people can connect with and resinate with.film Logan

 

A good understanding of what you are branding and all of it’s elements will lead you to ideas for branding success. What do you define as good branding? How will you engage with your clients today? How have you seen businesses and consumers relish the magic of branding? What is your meaning of branding?